Don C is known for his creativity, whether that comes in the form of advising good friend Kanye West or designing Air Jordans. Now, he's adding burgers to his repertoire.

Last week, Don C unveiled a special collaboration with Wendy's, designing a clothing line to celebrate March Madness. The shirts and hats are part of the brand's first streetwear collection.

"I just like bringing old school vibes to the modern generation and putting a cool twist on this, and I feel like we were able to do that with this collection," Don C says.

"We want the message that the brand is fresh, the approach is fresh and that we've been that way since the beginning."


 

Thanks @wendys for letting me be a part of the Madness #freshsincedayone #ad

A post shared by DC2 (@chicagodonc) on

Wendy's, the official hamburger of the NCAA, showed off the gear at Twitter's New York City office last Thursday. It was around that same time that Loyola, from Don C's hometown of Chicago, upset Miami in the first round. He gave the Ramblers a shoutout:


Fans can win merchandise from Don C's line through giveaways on social media, at regional-round games in Atlanta, Boston, Los Angeles and Omaha, and during Final Four weekend in San Antonio.

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