LeBron James is expanding his already considerable reach, and if all goes according to plan, the NBA's most popular player may have more television shows than he does championship rings.

James, whose Starz show "Survivor's Remorse" was renewed for a second season, is going to be produing a new prime-time television game show.

James' production company is partnering with Andrew Glassman, whose game show history includes "Average Joe" and "Three Wishes," along with NBC. According to Cleveland.com, talent recruiters have started the search for contestants in James' native Cleveland:

"Contestants will be pairs of people, connected either through marriage, family, or friendship, competing to win 'life-changing amounts of money' in contests of knowledge and luck."

"Life-changing" is an apt way to describe the prizes, as the show is set to have the highest nightly stakes of any game show. Before this, the highest prize money was a $2.18 million haul on "Who Wants To Be a Millionaire" in 2001.

"It gives people here an opportunity to live out a dream, things they only dream about, to make more money than they ever thought they could make in their lives," James said.

This new game show does not have a title or a projected air date.

James' company, Springhill Productions, also produced the show "Becoming" for Disney HD.

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